With Super Bowl LII set for Sunday right here in the Bold North, all the on-site events and activities have kind of overshadowed one of those other best parts about the Big Game-- the commercials. I'm not sure why, but the past couple of years, the Super Bowl commercials haven't seemed as good to me. Certainly not as good as this classic Super Bowl commercial that's still my favorite-- and it was produced right here in Minnesota.

The commercial I'm talking about is now almost 20 years old. It made its debut during Super Bowl XXXIV, back in January of 2000. That was the year the Rams beat the Titans, and it was also the year a lot of 'dot com' companies bought commercials during the Big Game. One of them was the firm, Electronic Data Systems, or EDS. Their commercial, ‘Cat Herders’, was described by an advertising trade magazine like this:

“Cowboys talk about their life herding cats, describing the challenges of taking domesticated kitties (as opposed to longhorns) through the open country to their destination at the ranch,” the story says.

If you have cats, like we do, you'll no doubt get a kick out it. And, it's extra cool in that it was produced right here in the Land of 10,000 Lakes by a Minnesota firm, too– at  the ad agency, Fallon, in Minneapolis.  Take a look:

Listen to James Rabe in the mornings from 6a to 10a on Y105 FM.

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