When mom is missing Lily when she’s back in school, a quick gaze at a pillow that reads “You ruined my life” will curb the separation pangs. Fruit of the Loom’s two-track back-to-school effort is turning parents’ social media oversharing into home décor.

Created by CP+B, “Pillows for Posterity” takes those amusing, quirky, hard-to-believe-my-kid-said-that sayings and transforms them into hand-stitched pillows. Using the #thingsmykidssay tag, parents can share their kids’ most memorable saying with family, friends and now, the world. A Facebook video encourages parents to share musings in the comments section by Aug. 29. Artisans will stitch winning quotes—some of which could already be contenders—into classy house pillows.

The campaign follows an equally playful campaign from last year’s back-to-school season and some more grown-up fun for the brand, including a dash for hidden cash in New York City.

One can only think as to what the winning pillow quotes will say. My personal favorite from the promotional video is "I'm just so in love with this bagel right now".