Forget the supposed holiday hoo-ha over those red Starbucks cups, Target is the latest corporation to feel the ire of disgruntled holiday shoppers, thanks to a special Christmas-themed sweater the retailer is selling.

The particular sweater in question says, 'OCD - Obsessive Christmas Disorder' on it, and is being marketed as part of Target's line of over-the-top holiday garments that one might wear to a one of those ugly Christmas sweater parties.

Some shoppers aren't happy about the phrase on the sweater. According to this TIME magazine story, those who disagree with the sweater feel that "making light of obsessive compulsive disorder—which affects about 2.2 million American adults, according to the National Institute of Mental Health—they say, is not cute or funny," the story says.

For its part, the story also says Target released a statement saying, "We never want to disappoint our guests and we apologize for any discomfort. We currently do not have plans to remove this sweater.” The story also notes that there are also many shoppers, including some who say they suffer from OCD, who agree with Target and don't mind the sweater at all, saying they don't believe it makes light of their condition.

On the flip side, you see annoyance and anger over this issue on social media. A lot of people are sick and tired of what they call PC run amok and complain about it loudly on social media. Often you read, "Don't like it, keep scrolling!"

Here's what I think. The people that want others to keep scrolling? They don't keep scrolling. Which, I think, makes an important point. We all want to have our voice heard. If something bugs us, we speak out. That's how it has always been. The difference most of us have a way to make our voice heard.

Maybe the problem isn't something relatively new, like PC run amok, but an age old problem. Maybe we're still stuck in the "my concerns matter more than your concerns" mode.