Mayo Clinic Expands Partnership With Lynx
MINNEAPOLIS — March 17, 2014 — Today, the 2013 Women’s National Basketball Association (WNBA) Champion Minnesota Lynx announced a multi-year partnership with Mayo Clinic that includes marquee placement on the team’s home and away jerseys. The new agreement also designates Mayo Clinic as the exclusive presenting sponsor for the 2014 Lynx season, which kicks off on May 16.
This agreement between the Lynx and Mayo Clinic is part of a previously announced strategic collaboration that includes the development of a new state-of-the-art training facility and sports medicine center in Mayo Clinic Square, formerly known as Block E in downtown Minneapolis.
Picture of a Lynx“This new collaboration with Mayo Clinic will help elevate our organization to even greater heights in terms of both recognition and brand association,” says Lynx Executive Vice President Roger Griffith. “The jersey marquee is one element in a wide-ranging partnership with Mayo Clinic. In addition to winning two championships in the last three seasons, we continue to look to the future for ways to improve our business both on and off the court. Our relationship with Mayo Clinic accomplishes that.”“
'We are thrilled to be the presenting sponsor for the WNBA champion Minnesota Lynx,” says John T. Wald, M.D., medical director for marketing and public affairs, Mayo Clinic. “We are also pleased that work has already begun at Mayo Clinic Square, and we look forward to providing sports medicine care in downtown Minneapolis not only for the elite athletes of the Minnesota Lynx and Timberwolves, but also for all athletes looking for injury prevention, rehabilitation and performance solutions.”
“The WNBA is thrilled to have Mayo Clinic as a partner, and so excited to see their name on the jersey of one of our most successful teams,” says WNBA President Laurel Richie. “They are a perfect fit with the Minnesota Lynx — both on and off the court — and we are so proud to be associated with one of the most well-respected, internationally recognized brands in health care.”
The Lynx are currently one of six WNBA teams with a marquee jersey sponsor.
“From my standpoint, it’s exciting to link what Mayo Clinic is going to bring to our team off the floor to what they will now bring to us on the floor,” says Lynx Head Coach Cheryl Reeve. “Not only will we be able to tout one of the best, if not the best, practice facilities in the WNBA, but now also to add the Mayo Clinic brand to our jerseys is an exciting day in the history of our franchise.”
The jerseys will receive prominent visibility, as the two-time WNBA Champion Lynx have six nationally televised games during the 2014 regular season, a franchise record. In addition to jersey rights, Mayo Clinic receives in-arena and court signage, as well as a presence on lynxbasketball.com. Mayo Clinic will also become the medical provider for the Lynx for the 2015 season.