You may have seen your in-box filled with emails today about ‘Give to the Max Day’. Many non-profit organizations are reminding people of this important 24-hour online fundraising campaign.

So what is ‘Give to the Max Day and how did it get started?  The campaign was created in 2009 by a few large foundations in Minnesota with the goal of helping nonprofits move from direct-mail fundraising to online donations. They even created their own website…sort of a one-stop shop for online giving.

People that visit the website can choose where they want their money to go and make a donation in any amount ($10 minimum). is also giving out ‘$1,000 Golden Tickets’ every hour. That’s where one donation is randomly selected and a $1,000 is added on to someone’s donation. And two $10,000 ‘supersize’ tickets will also be given away today as well. Many organizations also offer matching funds or grants. There's even a link that shows you which organizations offer a match.

This year’s goal is to break last year’s record for philanthropy. Last year over 60,000 people donated more than $18 million to over 5,000 organizations in one day!

If you’re considering making a donation to a non-profit that’s important to you, today may be the best day to do it during ‘Give to the Max Day’.