UPDATE Hy-Vee Dollar Fresh Takes Over Erdman’s in Kasson
UPDATE - Yesterday we reported Dollar Fresh (a Hy-Vee brand) will be replacing Erdman's Country Market in Kasson. Today, that has changed. The store will be turned into a full fledged Hy-Vee store. Read that updated story here.
September 23, 2020 - Kasson, Minnesota is getting ready to say goodbye to Erdman's Country Market and say hello to Hy-Vee, but not the way everyone probably thought. The store will not be branded as "Hy-Vee." Instead, it'll be branded "Hy-Vee Dollar Fresh" when the sale is complete, which is expected October 1st.
According to a Dodge County Independent story, Erdman's Country Market will close forever a week from today (September 30, 2020) at 6 PM.
What will the Dollar Fresh store be like? According to Tina Potthoff, Senior Vice President, Communications of Hy-Vee, Inc.,
Dollar Fresh stores focus on offering a variety of products that offer great value, with competitive pricing on national brands and a full range of private label products. Dollar Fresh locations also feature a Wall of Value, a dollar section, a pallet drop area, and a full selection of health, beauty and cosmetics offerings.
Some other questions I asked Tina Potthoff -
JAMES RABE - Will there be a reduction in employees?
TINA POTHOFF - All Erdman's employees will be offered positions at the Kasson Dollar Fresh or a nearby Hy-Vee store in Rochester, Minnesota. There are enough openings at our Rochester stores for all qualified Erdman's employees.
JR - Will the store shut down for the switchover?
TP - The store will undergo a brief remodel, which will take several weeks. (I don’t have an exact start date on that just yet.)
JR - I've never heard of Dollar Fresh, tho I see there's one in Cresco, Iowa.
TP - The Dollar Fresh banner is one of Hy-Vee’s newest brands.
JR - Who owns 'em?
TP - Dollar Fresh stores are owned by Hy-Vee, but operate under their own brand. All Dollar Fresh employees are Hy-Vee, Inc. employees and enjoy access to the same benefits.
On a personal note, I am praying the same bakers will be in charge of the donuts. The Erdman's Apple Fritters are The Best!
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