Remember Minnesota’s Super Bowl Halftime Show? Ugh!
The Super Bowl is such a big event these days, that people tend to talk about the commercials and the halftime show almost as much as the game itself.
Do you remember some of the past big halftime show performers? U2, Paul McCartney, Rolling Stones, Prince, Tom Petty, Bruce Springsteen, The Who, Madonna, Beyonce, Bruno Mars and of course the infamous 2004 show with Janet Jackson & Justin Timberlake. Coldplay, Bruno Mars and Beyonce performed at this year's game.
But when the Big Game was held at the Metrodome in Minnesota in 1992, the halftime show was hardly memorable. It was called "Winter Magic" a salute to the 1992 Olympics, and consisted of various dancers, marching bands and even an inflatable Frosty the Snowman. Rival network Fox made the first attempt at halftime counter-programming that year by airing a live episode of "In Living Color". It drew over 22 million viewers away from our "Winter Magic" show.
The next year, the NFL decided to upgrade its halftime dramatically with the biggest name in entertainment: Michael Jackson. That halftime show went down as one of the most watched television events in history.
When the Super Bowl returns to Minnesota in 2018, let's hope the halftime show is bigger and better than inflatable snowmen and dancing snowflakes. It can't get much worse.