Dear Rochester, the time has come for a whole new way to eat burgers. When? Now. Right now, in fact. A whole new way to eat burgers is now in Rochester and I'll bet you had no idea. I know I didn't. No one here at work knew it! Where is it? Ah, that's the tricky question.

It is...everywhere! Anywhere you have a chance to eat a burger, eat it...upside down! Here's why...because the thicker part of the bun is then on the bottom, and it'll absorb all the juice, the condiments and other "stuff" that makes a burger messy!

How did people respond? These two pretty much cover it.

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