
Can’t Find These 5 Toys? That’s Because They’re Selling Out Fast This Summer
Every year, a new toy seems to become the most popular thing in the world that all kids MUST have. This summer, it appears that we've got 4 items that are so popular, stores in Minnesota are having a tough time keeping them on shelves.
READ MORE: Then vs. Now - Minnesota's Biggest Cities 150 Years Ago Might Surprise You
Top 5 Most Popular Toys This Summer That Are Flying Off Store Shelves
The other day, I was near Best Buy and saw a huge line of people waiting outside. It's not Black Friday. We aren't even close to the Christmas shopping season. But the scene outside this technology retail store looked like people camped out for the next big thing.
The item people are standing in line for at Best Buy...it isn't the latest iPhone or big screen TV...it is a toy. And it is just one of the most popular toys that are flying off of store shelves this summer.
Runner Up - Hacky Sack
If your teens are on the hunt to buy a hacky sack, good luck. These got super popular all of a sudden and stores weren't prepared for it. What makes me laugh is how teens think that this is the "new thing". I've said this on the radio quite a few times during my show...but for those of us who grew up in the 80s and 90s...we did this already.

#5 - Pokemon Cards
According to Hallofcards, Pokemon cards are having an especially big year because of its 30th anniversary. Based on data from Accio, their booster packs and starter boxes had it's highest average sales count in January of this year. It's not just kids who are seeking these popular cards. Adults are now a huge part of this market thanks to pack-opening content on TikTok and YouTube.
#4 - KPop Demon Hunters merchandise
One of the most popular songs of 2025 and 2026 is 'Golden' from the popular KPop Demon Hunters movie. Because of the overwhelming positive response to the movie globally (which was somewhat of a surprise), merchandise can be hard to find. According to Toy Fair 2026, KPop Demon Hunters blind boxes, figures, and plush toys are all trending.


#3 - LEGO Smart Play
LEGO has been a staple in the toy box since 1932 when it started as a wooden toy for kids. In 1958, the interlocking brick design was patented and has helped give LEGO the title of "Toy of the Century" twice.
Thanks to its newest innovation, LEGO Smart Play, sales are dominating across all age groups. Based on info from GamesRadar+, Smart Play uses 20+ world-first technologies to match your own speed and movement with sound effects.
#2 - NeeDoh
If you can find this in stock somewhere, you should buy it. (Amazon has quite a few right now.)
This viral sensation is a sensory toy that comes in a variety of different shapes and objects that you squish. While all sensory/squishy toys are trending right now, NeeDoh is the most popular brand.

#1 - Labubu (Pop Mart blind boxes)
Based on info from GamesRadar, these toys aren't just huge for kids...adults are loving them too. This craze of collectible plush toys went viral in 2025 and are still selling out everywhere.
LOOK: How Many of These Classic '80s Summer Toys Do You Remember?
Gallery Credit: Stephen Lenz
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